About Decorazzi

Step into the world of Decorazzi, where we don’t just sell wallpaper and rugs, but offer a journey into inspiration, sustainability, and unparalleled quality. We are more than just a brand – we are a movement, driven by a passion for design and a global vision.

Our goal is ambitious: we aim to create a boundless collection curated by talented designers from across the globe. Language may be a barrier, but at Decorazzi, we speak the universal language of patterns. Through this beautiful visual language, we find connection, inspiration and meaning – wherever you are, whoever you are.

So come in, explore our world, and be inspired by the stories our patterns tell. At Decorazzi, we believe that design has the power to transform your world.

Decorazzi Studio is located in a former school building from 1898, in the heart of the city of Utrecht. Draaiweg 51. Open from 9:00am to 5:00pm on weekdays and by appointment.

Meet the team...

Gonnette Smits, a seasoned designer with over 35 years of experience, has an impressive portfolio. Her interior architecture firm, Muurbloem Designstudio, has collaborated with prestigious clients such as Rabobank, Ibis Hotels, Stokke, Marriott Hotels, and Leonardo Hotels. For Egecarpets, she created a flooring collection titled “Floorfashion by Muurbloem”.

As art director at Decorazzi, Gonnette is responsible for an inspiring international collection. She aims to fully harness the technical and international possibilities to let everyone enjoy each other’s designs – “we communicate through patterns across continental boundaries.”

Jerôme de Groot, a digital prodigy, began programming at the age of 14. His entrepreneurial spirit led him to build a thriving online marketing business before completing his master’s in marketing.

By the age of 25, Jerôme was leading his first e-commerce team. His unique combination of technical expertise and creative thinking makes him the driving force behind Decorazzi’s technical and marketing strategies.